(3 Minutes Read)
This year’s high-level meeting discussed the transformative impact of artificial intelligence in broadcasting and the ongoing fight against change underscores the urgent need for innovation and adaptability in the media sector.
Botswana hosted the 15th annual general assembly of the African Union of Broadcasting (AUB) in Gaborone, which ended on September 6. The AUB general assembly, themed: The future of African media in the face of challenges of new technologies and climate change, was a pivotal gathering of African media.
The five-day general assembly represented a vital forum for members to share insights, strategize, and collectively define the future of broadcasting in Africa. It was attended by representatives of 45 African countries. Other countries to attend were Europe, North America, the United States of America, the Middle East, and Asia Pacific, including China and Russia.
Representatives of international organizations also attended the event. Participants, as per the release, will engage in in-depth discussions regarding the state of content in the media industry, identifying critical threats and avenues for growth.
This year’s high-level meeting discussed the transformative impact of artificial intelligence in broadcasting and the ongoing fight against change underscores the urgent need for innovation and adaptability in the media sector.
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The African Union of Broadcasting was established in 2006 during the final session of the general assembly of the Union of National Radio and Television of Africa (URTNA) in Abuja, Nigeria. It is a professional body composed of radio and television organizations from across African states, AUB is dedicated to fostering the advancement of broadcasting in Africa. Since AUB’s inception, Botswana has been a member, in good standing, currently holding a seat on the executive council.
