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Turkish curtains, Turkish abaya, Istanbul restaurants, and Uturuki baby shops are among the famous Turkish names popular in Tanzania. Chinese products once dominated and captured the Tanzania market on matters of fashion, electronics, clothes, and even houseware are now shifting over to Turkish products. Since many customers opt for quality and durability, Turkish products get an edge.
Turkish curtains, Turkish abaya, Istanbul restaurants, and Uturuki baby shops are among the famous Turkish names popular in Tanzania. Chinese products once dominated and captured the Tanzania market on matters of fashion, electronics, clothes, and even houseware are now shifting over to Turkish products. Since many customers opt for quality and durability, Turkish products get an edge.
Bahati Mwanjala, who imports products from China and Turkey, asserts that Turkey has better quality products. Regarding quality, Turkish products are very durable, and the price is also higher. But it depends on a customer’s income and choices.
Tanzania needs more industries to meet the market’s needs, which leads many Tanzanians who do business to look for products abroad, especially in Asia and Europe. However, due to globalisation and market needs, business owners are slowly shifting their focus to Turkey. Years back, Türkiye was known for its corporate suits, but now almost everything, including clothes, electronic cases, and even generators, is imported from Turkey, stated business analyst Kelvin Kibenje.
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Kabenje insists that many Tanzanian business people who follow him for advice on importing products each have a preference; those with small and medium capital want to import more products from other countries while those with significant capital prefer to go after Turkish products. However, his market prediction is, that five years from now, business people who import products from Türkiye or have direct relationships with large stores or factories in Türkiye will take over the market in Tanzania.
