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The Mozambique office of the Dubai Chamber International has been instrumental in facilitating the entry of Águas da Namaacha, a prominent Mozambican beverage brand, into the vibrant Dubai market
The Mozambique office of the Dubai Chamber International has been instrumental in facilitating the entry of Águas da Namaacha, a prominent Mozambican beverage brand, into the vibrant Dubai market. This development marks a significant stride in bolstering economic ties between Africa and the United Arab Emirates. Dubai is a pivotal global hub for beverages penetrating into the Middle East.
Agua da Namaacha is the first African mineral water brand to enter the city of Dubai, offering novelty, exclusivity, a gateway to cultural exchange, a touch of adventure, and health benefits, catering to the discerning consumers in Dubai.
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The initial strategy involves water distribution through their partner, Sunmeet Group, utilizing e-commerce channels and direct sales to both offices and residences. Product testing events are on the agenda, with plans to integrate the brand into various supermarket chains. The company is eyeing expansion into the HORECA (Hotel/Restaurant/Café) segment, considering its substantial growth in this sector. Over the next three years, they aim to capture 1% of the market, equating to 315 million litres per month (equivalent to 190 20″ containers), and are considering establishing a representative office in Dubai. Additionally, their vision encompasses expansion within the GCC, with Dubai serving as the epicenter of their operations.
