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Ethio telecom to increase customer base; unfolds new strategy

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In the 2022-23 fiscal year, Ethio Telecom plans to increase its subscriber base by 10.3% to reach 73.5 million subscribers. The company also aims to raise the number of its mobile voice customers by 10.5% to reach 71 million. Its fixed broadband customers will increase  by 37.4% to reach 696.7 thousand

In the 2022-23 fiscal year, Ethio Telecom plans to increase its subscriber base by 10.3% to reach 73.5 million subscribers. The company also aims to raise the number of its mobile voice customers by 10.5% to reach 71 million. Its fixed broadband customers will increase  by 37.4% to reach 696.7 thousand

Ethio Telecom announced that it was implementing a new 3- year strategy called ‘Lead’ with the aim of providing services beyond connectivity, enabling inclusive growth by providing digital and financial services, and simplifying the daily activities of organizations and individuals.

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The new strategy replaced telecom’s strategy named ‘Bridge’ which was implemented between 2019 and 2022 and was designed to meet the market dynamism, reshaping and leading the company with a competitive mindset with the ultimate aim of making it a preferred operator.

Significantly, Ethio Telecom increased its customer base by 75.6%.  Its revenue grew by 76%. The company recorded a 142% growth in net profit. Its capital infusion increased to Birr 400 billion.

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