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- Streaming services in South Africa, Nigeria, Kenya, Egypt and other parts of Africa have shown remarkable growth in the recent years
- It is estimated to be 273 percent ahead of other regions of the world
- Streaming services are TV watching, podcasts and broadcast over Internet-connected devices
Streaming services in South Africa, Nigeria, Kenya, Egypt and other parts of Africa have shown remarkable growth in the recent years. It is estimated to be 273 percent ahead of other regions of the world. Streaming services are TV watching, podcasts and broadcast over Internet-connected devices.
Africa recorded the highest, Oceania saw 80 per cent rise; South America 56 per cent; Asia 45 per cent; Europe 24 per cent; North America two per cent, while the rest of the globe witnessed 21 per cent growth in streaming services. This data was compiled by online video optimization and analytics firm, Conviva and is contained in its State of Online Streaming Q3 2021 report,
The report observed that the overall increase in content consumption, streaming advertising also improved after a lacklustre 2020. The report said that between this quarter and the last one, ad attempts and ad impressions were up over 30 per cent. It revealed that just 15 percent of ads in Q3 2021 were not delivered as intended. The Conviva report claimed that the leading streaming publishers consistently have a focus on extensive real-time analytics and intelligence for both their subscription and ad-based offerings to both optimize the customer experience and maximize return on investment.
